Nurture Startup – BPO Turning Angry Customers Into Loyal Fans

Startups today face a silent killer: bad customer support. Missed emails, robotic replies, endless wait times, and inconsistent service are driving users away—sometimes for good.

In the race for funding and scale, many founders overlook support until it’s too late. But one Nigerian company, Nurture Support Solutions, a subsidiary of Spur Nation Group, is flipping the script—turning customer service into a growth engine for startups across Africa and beyond.

Most early-stage startups treat support as an afterthought. The result? Churn, bad reviews, and lost revenue.

“We’ve seen great products lose customers simply because no one replied fast enough,” says Esther Ogunsakin, Customer Service Manager at Nurture.”Once we step in, support becomes seamless, trust rebuilds, and founders can finally focus on scaling.”

Unlike traditional call centers, Nurture operates like an extension of a startup’s team—handling emails, live chat, onboarding, retention, and after-sales with the same urgency as an in-house squad.

Nurture’s agents don’t sound like outsourced reps—they’re trained to think and respond like the startup itself.

“Most founders don’t have the bandwidth to handle complaints at scale,”says Adeniji Lois Oluwaseun, CEO of Spur Nation Group. “We ensure no message goes unanswered. That small change? It’s the difference between growth and shutdown.”

In today’s market, users have endless options—and short patience. A single bad support experience can send them straight to a competitor.

Nurture’s model is striking a chord: flexible pricing, startup-speed responses, and deep integration with client teams. As more companies prioritize retention over acquisition, this Nigerian BPO is quietly becoming a must-have in the startup stack.

In the battle for customers, stellar support isn’t just nice to have—it’s survival. And for startups bleeding users, Nurture might just be the lifeline they need.