Ekiti Tourism Chief’s Billboard Hat Grabs VP’s Eye at UN Forum  

The Director General of Ekiti State’s Bureau of Tourism Development, Ambassador Wale Ojo-Lanre, turned heads and sparked national conversation at a major international tourism congress in Abuja through an audacious piece of headwear: a cap featuring a miniature “Visit Ekiti” billboard.

Ambassador Ojo-Lanre’s unconventional promotional tactic at the ongoing UN Tourism and 68th CAF Congress proved remarkably effective. His prominently branded cap immediately drew attention from delegates and officials at the high-level gathering.

The campaign reached its zenith when Nigeria’s Vice President, Senator Kashim Shettima, took notice. Visibly impressed by the DG’s innovative approach to showcasing Ekiti State, VP Shettima photographed Ambassador Ojo-Lanre and shared the image on his official social media channels.

The Vice President’s post generated significant online engagement, with widespread commendation for the Ekiti tourism chief’s ingenuity and dedication in promoting the state’s potential.

Attributing the opportunity and support for such initiatives, Ambassador Ojo-Lanre highlighted the pivotal role of Ekiti State Governor, Mr. Biodun Abayomi Oyebanji. The DG stated that Governor Oyebanji’s unwavering commitment to establishing tourism as a cornerstone of Ekiti’s economic growth strategy made the impactful moment possible.

“Governor Oyebanji remains Ekiti’s foremost tourism ambassador,” Ambassador Ojo-Lanre affirmed, “driven to showcase our rich cultural heritage, stunning natural attractions, and renowned hospitality globally.”

The viral incident emphasizes the power of creative branding and passionate leadership in elevating Nigeria’s regional tourism narratives on the international stage. Ekiti State’s bold “Visit Ekiti” message, literally worn on the DG’s head, successfully cut through the noise at a premier global tourism event, securing valuable national recognition.